What is Likely Party?
When you Create a List, which you can find more information about here, you will see the option to filter your search based on Likely Party. This is a great option to narrow your list to voters that are likely to Dems and to reach across the aisle to Republicans who might be interested to hear more about your healthcare platform!
The Likely Party search criteria is a summation of past conversations that campaigns and activists have had with voters. Each campaign has a Support ID for their candidate ranging from Strong Dem to Strong GOP. Each response has party points associated with it. These points add up to create the summation that we call Likely Party! Below is an example of what those responses and the associated points look like on our Admin side.
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